Step 2: (wait, are you sure that you have your puke bucket handy? warning, there are PICTURES in this thing!) Now, read this.
Step 3: go clean your puke bucket. You are welcome.
Warning: those who may be offended by seeing a picture of the Zuck and the Musk - combined with NO MENTION WHATSOEVER OF LEMMY (or Beehaw, or Kbin, etc.) on an article ostensibly explaining "the fediverse", may be advised to not read this little gem.
Edit: but it is CBC News, which iirc is mainstream?