i think it is a joke. people who are staying on reddit right now are doing that because they don’t care about fediverse and are still happy with scrolling through w/e they are scrolling on reddit right now. if that changes in the future, it is not going to be because someone changes fediverse to threadiverse.
Early adopters not caring about branding is one of the reasons their software stays in a minority
that is absolute nonsense. it is the product that makes the brand, not the other way around. if you have good product, you will make word-class brand from random mix of characters like “google”. if you have bad product, no brand is going to help you.
that is not to say that fediverse is bad product, it is purely comment on people overestimating the almighty brand.