The way a lot of dot-com startups work, they have high fixed costs -- stuff you pay no matter how many users you have, like programmers -- and low marginal costs, stuff you pay based on how many users you have.
That means that it's good to be big, because you can spread those fixed costs over many, many users. One programmer writing software used by five hundred million users can make a lot more money than software used by five users. The resulting effect is called economy of scale.
So the typical model is to take in a lot of investor money, operate at a loss, and lose money while offering a very compelling service to grow the userbase as quickly as possible.
Once you're big enough, you can spread your costs around many users, so it's easier to make money. You switch from growing your userbase to making money from it. Because you aren't trying as hard as possible to draw in new users, the service is probably gonna get worse from a user standpoint.
If money becomes tight, then it's harder to get investor dollars to operate at a loss with to grow userbase.
My understanding is that due to elevated interest rates in the post-COVID-19 situation, it's more-costly to get investment money. So that will tend to push companies from the "growth" phase to the "monetization" phase.
That affects a bunch of companies, including Reddit.
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