It's like a regular cloud storage but there's IPFS under the hood instead of traditional server so you don't really need to care about things like backups or migrating photos from one place to another. As for copyright protection, it works by confirming your equipment first and then issuing a digitally signed copyright statement where you state that you are the rightful owner and attach a license (for example, Creative Commons). This statement is stored on-chain and can be verified by anyone so they know it's true. I suggest checking https://anagolay.network/ to know more about the underlying technology