If your whole selling point is “Yeah, things are still gonna be shit for you, but at least we’re not Nazis!” then at some point you’re going to lose again.
Yeah, life is going to be no better under the Republicans either, but some people’s lives will be significantly worse, and for some voters, that’s enough.
“He’s not hurting the people he needs to be hurting.” That’s an actual quote from an actual Trump voter. That’s what you’re dealing with. For some, happiness is a zero sum game. They’ll quite happily suck down a spoonful of warm shit if some other sucker has to suck down two.