@maegul@workreform I've been writing about exactly this for a while but it's such a complex web of internet history, individual psychology, marketing concepts, and business models that it's been taking me months to figure out a cohesive argument.
Basically there's kind of a grift. But not in the way most think.
The creator economy led to a lot of people starting "businesses" without knowing a single thing about business. They just know audience and content. It doesn't work.