Fun fact, the “Crying Indian” ad and that entire campaign was created by Pepsi, Coke, and other companies to shift blame for plastic waste from producers (corporations) to customers.
Once single use plastics became common, littering exploded in America. Many cities and states started enacting laws to ban single use plastics because society largely blamed the companies that produced them.
Pepsi, Coke, and other companies preferred the more profitable single use plastics for their packaging, so they funded the Keep America Beautiful campaign to shift public accountability away from corporations and instead to individuals.
A similar thing happened when the first cars started killing pedestrians in cities, automakers successfully popularized the term “jaywalker” shifting blame for the murders from motorists to pedestrians.