Probably their line of thinking is that it doesn't really matter where the chips fall as long as the chips can be cashed in. If they can make ad money on protest traffic then so be it. (I'm not fully convinced that this is the case (that protest traffic brings in ads revenue), but who knows.)
Maybe they just want another safe sub. At least they know that r/Place won't go NSFW or go private in protest.
They'd probably just remove that (and would have a good argument for doing so). I suggest either not giving it traffic or drawing links to Reddit alternatives.