A lonely guy playing a creepy hentai game gets some sexual gratification from his time spent interacting with a piece of software and is at least somewhat self-aware. He knows it's just software, even if he 'married' his bodypillow.
Meanwhile there are increasing numbers of people unaware they're regularly interacting with bots online, not realising one of the reasons social media is making them sadder is because they've atttempting to fulfill their need for social interaction with a facsimile thereof.
It's not unlike Idiocracy, where they give the plants Brawndo instead of water, then wonder why the plants are dying. Vast swathes of the world are feeding their social needs with social media brawndo.
killick