I think it’s worthwhile here to distinguish between fourth wave feminism and pop feminism as it’s practiced by corporations and celebrities. Fourth wave feminism absolutely makes space for men in the movement, and the ideas of intersectionality are incredibly useful in untangling the male struggle. Corporate feminism pays lip service to these ideas, but is ultimately shallow and soulless. Unfortunately, corporate feminist aesthetics are far more prevalent in media and for men with heavily gendered social circles this may be the sum total of their exposure to the movement.