If it's brown, lay down. If it's black, fight back. If it's white, say good night (RIP).
On the other side of things, there's probably the context. Some women would never go into the woods at all, so if they're there with a strange man, things are probably going to get bad.
But if there's a bear, they're probably alone, and just need to leave the area. The bear lives in the woods (unless it's a polar bear), and it's probably minding its own business.