A large percentage of women actively prefer many of the behaviors we're describing as "toxic". The majority of my casual partners have explicitly requested, or discussed how attractive they find, borderline abusive behavior: physical aggression, jealousy, catcalling and infantalizing language, relentless pursuit, etc. My first girlfriend told me to be less respectful with her, and lost a lot of attraction toward me the first time I was emotionally vulnerable with her.
So a big problem is that while a vocal portion of women are telling men that certain gender norms are toxic and they need to stop, they're watching the women they're pursuing choose the men who exhibit this toxic behavior. At the end of the day, without any guidance from feminists, they have to choose between what the feminists tell them, and what the pick-up artist types tell them. The pick-up artists promise them romantic success, the feminists call them toxic for feeling entitled to romantic success.
With sexual/romantic success being the primary motivator for young men, is it really a surprise that they make the choices they make?