There's a confusion happening. I think people are thinking "toxic masculinity" means all masculine traits are toxic, and I feel that's not the case.
It's not that masculine traits are good or bad, it's that they become "toxic" when they become dysfunctional.
For example, a masculine trait is being able to endure hardship, to be kind of stoic. This can be a positive trait when working out, instead of whining to everyone about how heavy weights are you keep going and finish your set. It can be negative when you feel like you can't cry at a funeral, trying to be manly when you're sad.
The solution, in my opinion, isn't to act less manly but embrace other aspects of manliness. Instead of refusing to cry, you can embrace the idea that men will do as they want regardless of the negative opinions and doubts of others, and cry as much as you want at a funeral.
It's not effeminate to cry at a funeral, and is now a manly thing to cry at a funeral.
So yeah, women like masculine traits (at least the women who like men tend to), but they don't like it when people use the excuse of masculine traits hurt them, people around them, or the men they love.