This article does a good job of pointing out yet another toxic gender norm that applies to men. Ironically most of the replies agree that toxic masculinity is bad, but are also reinforcing toxic masculinity because it’s “unmanly to be weak and successor to harmful gender norms”.
Men are allowed to be weak, and they’re worth helping when they fall for stupid ideas like “it’s unmanly to post a lot” or “it’s unmanly to fall for such an obviously false/toxic idea of masculinity”.