If they think people will pay it, sure. It's not food or housing; games are a luxury. Nobody's forcing you to buy it. Do you have a job? Would you like a raise because food and rent cost more than they used to? Yes? Cool. But you're not here to debate. You're here to whine and bitch and moan about the price going up $10. That the price of lunch (or less) at most fast food joints. So if you can afford Subway and a Coke, you can afford an extra $10. Or you can buy it before the same ends. Or when the next sale comes along. But you're not going to. You're just here to be a jackass.