It’s got to be tough to be the VP at Paramount responsible for brand management of one of its two largest streaming franchises, and be told to manage the fallout of a business decision that flies directly in the face of both the Star Trek brand strategy and firm’s streaming strategy.
Half of Paramount+ demand is derived from the Trek and Yellowstone franchises. Their streaming strategy, as pitched to investors, is ‘franchises, faces and fandoms.’
Yet, they cancel and write-off one of only two successful digital animated originals from one of the key franchises, helmed by a legacy captain who remains one of the most beloved in a key demographic?