Never have been convinced that the toy branding and marketing has been targeted appropriately for Star Trek.
Playmates never quite seemed to hit the mark. They were trying to create a mass market toy but marketing for collectors.
The other side of the Paramount house has done brilliantly with Teenage Mutant Ninja Turtles branding, tie-ins and toys since they took them away from Nickelodeon.
While the television franchise is in good hands with Secret Hideout, bringing in some fresh perspective from the TMNT team seems very needed.