SNW ranks 3rd, as of July 14th, in Parrot Analytics’ Digital Originals top ten for the second consecutive week ( www.mediaplaynews.com )
While we just saw with the Nielsen numbers from June that SNW is continuing to perform well against other original streaming series, Parrot Analytics is demonstrating that the audience interest is being maintained through the season and the strikes. Only the Witcher and Stranger Things rank higher.
Parrot Analytics demand metrics pull together several different measures including social media engagement as well as their own surveys and focus groups.
They are one of a very few metrics that are designed to provide global measurement and comparisons between and across markets. They also capture demand on phones and PCs not just televisions. Here’s their profile for Strange New Worlds for the US. You can see other countries using the menu at the bottom of the page.
While there had been scepticism about how accurate they were for the US, since Nielsen’s streaming metrics have become available, Parrot has been confirmed to provide a fairly accurate estimate of where rankings of actual viewership will fall.
