Wish these had been available a few years back when our kids were in their peak Lego building phase.
The key question I have is about BlueBrixx distribution to places that science and tech oriented kids (and gift-giving extended family) look for toys and models. Does BlueBrixx have any distribution other than online?
While adult fans will find things online, having boxes and models physically on display somewhere that kids can see them makes a huge difference to whether a certain kind of model ever gets considered for a wish list and can even determine whether or not it gets built.
While our kids loved to peruse catalogues to decide what projects they wanted to do next, our occasional visit to the Lego store outside Montreal or a Playmobil vendor really sparked their enthusiasm. I don’t think that it’s only the Lego branding that gets in the way of building the North American market for a competitor.
Beyond online purchases and catalogues, our kids picked up their advanced LEGO, Playmobil, SnapCircuits, Smithsonian models etc. at museums, hobby stores, a few toy stores that targeted learning toys across a broader age range and even children’s hospital gift stores. It seems like family had picked up gifts from similar places where they lived.