The company needs to get some representatives out to the toy trade shows and conventions in North America to break into the market. That’s how the models get picked up by genre sellers and distributors.
Even getting a representative seller at various Comic-Con’s and regional cons would be worth it to sell to core fans and build a base. Our kids have walked around cons with money to spend and come away with nothing but a t-shirt and pins because there really wasn’t much on offer for Star Trek suitable for their ages.