Paramount and WB, unlike Disney, never gave up on releasing physical media.
It was a billion dollar business in 2021 despite ideas that it’s dying out, and the advent of 4k releases is boosting that.
I saw an article in the metrics industry press last year saying that it was a major source of revenue for both, one that doesn’t get sufficiently taken into account on metrics for movies or television (whether originally linear or streaming) when making greenlight decisions.
Paramount Home Entertainment is a significant revenue generator and seems to know its marketing. Perhaps the people at the top of the firm should take them more into account.