I think people can’t really comprehend this because a long time ago a million was a lot of money. Like, if you had a million in your bank account you were a rich person. Nowadays that means you are just an average person with a little extra money. Heck, in places like San Francisco having a million means you are just scraping by.
Why would anyone wake up at half 5 if they didn’t have to? You only wake at half 5 if you have to. You may find the odd person who likes being up that early but 99% of people would want to get up at a proper time.