What’s with social media companies trying to destroy themselves recently? ( kbin.social )

It’s honestly really sad what’s been happening recently. Reddit with the API pricing on 3rd party apps, Discord with the new username change, Twitter with the rate limits, and Twitch with their new advertising rules (although that has been reverted because of backlash). Why does it seem like every company is collectively on a common mission of destroying themselves in the past few months?

I know the common answer is something around the lines of “because companies only care about making money”, but I still don’t get why it seems like all these social media companies have suddenly agreed to screw themselves during pretty much the period of March-June. One that sticks out to me especially is Reddit CEO, Huffman’s comment (u/spez), “We’ll continue to be profit-driven until profits arrive”. Like reading this literally pisses me off on so many levels. I wouldn’t even have to understand the context behind his comment to say, “I am DONE with you, and I am leaving your site”.

Why is it like this? Does everyone feel the same way? I’m not sure if it’s just me but everything seems to be going downhill these days. I really do hope there is a solution out of this mess.

vtez44 ,

Most of them aren't profitable, especially twitter and reddit. YouTube is also doing it now, they're going after adblocks. They even threatened invidious recently.

But tbh discord change is for good. It's easier to invite someone, especially if they have special chars in nickname.

IntendantTradwife ,

Simultanous enshittification. If they see that the competitors are enshittifying, then it's the perfect opportunity to enshittify themselves without the risk of losing significant market share to the competitors! Every gets worse; no one loses except the users, and who gives a shit about those poors? /s

Quik2007 ,

Twitter and Reddit both want to get profitable fast - which doesn’t work, as both companies have never been profitable and don’t have any experience with actually making money.
The reasons behind this are different (Elon just wants to make some money after he bought Twitter, Reddit wants to be somewhat presentable for an IPO), but the effects are similar and make me question if we’re at the end of the "free corporate social media" era of the internet.

Discord has two possible reasons for that specific change. For one it wants to get more mainstream and therefore loses parts of what made it special as a social network (e.g. the special username system).
I also think Discord (over-)reacts to its spam/scam problem here and tries to make usernames more distinctive.

PabloDiscobar ,
@PabloDiscobar@kbin.social avatar

For reddit and twitter it's also induced by the threat of AI. Twitter and reddit host a lot of content, organized, sorted, coherent. It's invaluable for training an AI and these companies don't want to let it go for free. They want control over it, therefore they are making it very hard for AI companies to farm their content. The fact that it's happening now is because AI companies are probably rushing to copy as much data as possible before laws are voted to put a limit over them.

It will be the same for the fediverse, our content will be scanned by AI's. Our content is freely visible, organized, sorted and scored. We should be careful about that. If you are not a professional publisher or a public person then you should probably think about rotating your username as often as possible.

edit: But also, with the rise of tiktok, a lot of countries are now suspicious about the soft power of those apps, and are ready to legislate against them. The EU already did, they did vote fines against them and are regularly getting money out of them. The taboo is gone, you can attack those companies, it works. They were supposed to be out of reach, but they are not.

Also there is no genius in Twitter, as far as I know they have no patent over anything. If someone manages to become more popular than them on the same principle then twitter is done. Gravity will do the rest and users will move to a different platform. People are using it because people are using it. So the model is fragile and the value is questionable.

fearout ,
@fearout@kbin.social avatar

What’s so bad about giving AI models something to learn on? Add LLM-tier accounts to your social media company and have at it. And fix data/traffic issues by giving users the ability use their own tokens/api keys/whatever to limit bandwidth without affecting end users as significantly as they did with current decisions.

That way you could detect and address rogue scrubbers while still working with LLM creators who are open to an honest training integration. And if your company can’t really detect the difference between users and LLM crawlers after implementing something like this, well, then those crawlers don’t really affect the company as much as the CEOs would like to pretend.

ExistentialOverloadMonkey ,

The fuckwits at reddit and twitter HQs think they own that data. Data they didn't create, or even contribute to. They imagine that by providing server space, they somehow own the content. As if the government owned the cars that use the roads, or if an airline claimed they owned the travelers' baggage. Greedy bastards without shame.

PabloDiscobar ,
@PabloDiscobar@kbin.social avatar

What’s so bad about giving AI models something to learn on?

From a user point of view? A lot. So far the AI has made itself the champion of the creation of fake. Fake news, fake pictures, fake videos, fake history, fake identity. Do you think that the AI will be used for your own good? Do you think that your private data are farmed for you own good? I don't.

I posted an example about fake identities and fake posters on Twitter. This is the end goal. This is where the money generated by the AI will come from.

That way you could detect and address rogue scrubbers while still working with LLM creators who are open to an honest training integration. And if your company can’t really detect the difference between users and LLM crawlers after implementing something like this, well, then those crawlers don’t really affect the company as much as the CEOs would like to pretend.

Twitter and Reddit probably want to be their own LLM creators. They don't want to leave this market to another LLM. Also it doesn't take a lot of API calls to generate the content that will astroturf your product.

Anyway the cat is out of the bag and this data will be harvested. The brands will astroturf their products using AI processes. People are not stupid and will realize the trick played on them. We are probably heading toward platforms using full authenticated access.

FaceDeer ,
@FaceDeer@kbin.social avatar

From a user point of view? A lot. So far the AI has made itself the champion of the creation of fake. Fake news, fake pictures, fake videos, fake history, fake identity. Do you think that the AI will be used for your own good? Do you think that your private data are farmed for you own good? I don't.

That's addressing whether the mere existence of LLMs is "good" or not. That's not going to be affected by whether someone changes their username every couple of months or whether some particular social media site makes their content annoying to scrape. LLMs exist now, and they're only getting better; attempting to staunch the flow of genies out of the bottle at this stage is futile.

Personally, I'm actually rather pleased that my comments on Reddit over the years are factoring in to how LLMs "think." All that ranting about the quality of Disney's Star Wars movies not only convinced all the people who read it (I assume) but will now also convince our future AI overlords too.

Chozo ,

I feel like the VC/investor money that's kept huge swaths of the internet afloat for the last 20 years is finally starting to run dry. All these huge platforms who have been in "burn mode" since they were founded never figured out how to become profitable earlier on, and are now scrambling to keep themselves sustainable.

It's hard to feel sorry for them, even in the midst of their downfall. They've all had plenty of time to prepare for the day the their corporate sugar daddies leave them, and instead sought short-term profits over long-term sustainability.

I do feel bad for the communities, though. We've basically seen the Walmart-ification of the internet, where a few big corporate entities moved into the neighborhood and basically took over the landscape with their presence, effectively strong-arming smaller competition out of existence. So it'll be good to see more homegrown communities sprout back up in their place again.

Maybe we can see something like this happen with actual Walmarts soon, too. :)

DooshDoosh ,

It seems as if there is a bubble about to pop tbh. Along with twitter/reddit, it seems that even youtube is desperately trying to squeeze profit from a dried lemon by testing to see if users will stop using adblockers.

Tashlan ,
@Tashlan@kbin.social avatar

I think the dirty secret is that social media is both an incredibly vital part of people's lives and businesses, but it's free and ad revenue doesn't really make anyone the crazy profits their valuations suggest it should. That it's happening all at once is I think partly attributable to financial tightening -- higher interest rates mean people have less patience with money they've floated, partly that Twitter going weird gave everyone else cover to do the same, and my personal opinion, the Writer's Strike gives a little room for the companies to do dumb shit without having to worry about getting roasted on late night.

  • All
  • Subscribed
  • Moderated
  • Favorites
  • •
  • random
  • [email protected]
  • All magazines
    •