Probably edited/ filtered so some extent, but yes, it’s as real as anything on Instagram is. The model is Nienke van Schijndel (nienke.fitness on Instagram / nienkefit on OF) (Source).
Huh, the article said it’s a mix of AI and Photoshop, so I’d be interested in seeing what the studio’s workflow looks like. Some of the images are really convincing at first glance; If I really look, details like the light direction/ shadow and the boundary area of clothing hints start to look off. It’s impressive (and somewhat terrifying) how much they’ve managed to avoid the uncanny valley.
In this case, I was mainly going off the fact that the model has videos that don’t have any ai generation hallmarks. Digging a little deeper, looks like she’s also got a few photo sets and videos on YouTube from a few years ago that make me inclined to believe that there’s an actual person in there somewhere.
That said, thank you for the reminder to question everything.
I’d rather an educated guess than something that suggests 100% bot or not, which also could be 100% right or wrong. if you want that, wasitai.com is out there for you.