Probably edited/ filtered so some extent, but yes, it’s as real as anything on Instagram is. The model is Nienke van Schijndel (nienke.fitness on Instagram / nienkefit on OF) (Source).
Huh, the article said it’s a mix of AI and Photoshop, so I’d be interested in seeing what the studio’s workflow looks like. Some of the images are really convincing at first glance; If I really look, details like the light direction/ shadow and the boundary area of clothing hints start to look off. It’s impressive (and somewhat terrifying) how much they’ve managed to avoid the uncanny valley.
In this case, I was mainly going off the fact that the model has videos that don’t have any ai generation hallmarks. Digging a little deeper, looks like she’s also got a few photo sets and videos on YouTube from a few years ago that make me inclined to believe that there’s an actual person in there somewhere.
That said, thank you for the reminder to question everything.