Guessing its a hybrid unit? I have a hybrid one by GE. Goddamn its loud.
Don’t forget to turn up the water temperature. Mine also was set to 120 by default, but that’s too cold. You need 135-140 or so, otherwise you’ll find that you run out of hot water pretty quickly, especially if you have people taking showers back to back, or running the dishwasher/washer while someones showering, etc.