Oh, please. He's a marketer that mimics. It's a rinse repeat exploit that's paid well. He's like a super efficient Simon Cowell because he doesn't have to find people with a voice, just keep a close on upcoming artists, blatantly copy them, flog sales. And idiot fans marvel at his broad range in genre and sound like it comes from within lol
Edit: Oh, yeah, and then there's all the copyright issues he's constantly in when flying too close to the sun.