Populism benefits from new media since it offers easy solutions. While at same time it takes time for society to develop new rules and individuals to learn to handle new media. More complex ideas also need more time to be translated in a way relatable and entertaining to new audience.
Why men are seemingly more succeptable to the rightwing propaganda than women? Maybe because rightwing ideology has rather little to offer women even on populist level.
But than again you don’t seem to be interested in engaging with my arguments. So I will stop waisting my time.