It’s important to remember you are not looking for a family to join, you’re literally marketing your skillset to employers looking to hire. It feels dehumanizing because it is. Before hiring you, companies don’t really care about your personality. If they decide to hire you, good companies consider how your personality will fit in with the current team. Also, who you know can be a big part of finding a job. Always has been, in fact. Marketing yourself is really nothing new. The particulars have changed, but the core process is basically the same.