I mean… he’s clearly doing something right on that front. Whether we like it or not, his shitposts work. It’s the same for me. I started posting more on my LinkedIn because I noticed our VP was on it heavily and just tag the company… middle management here I come!
Marketing and clicks. People love being able to fill in with their own judgment as well. Look at how one of the top comments is someone reading the Apple one and saying “I thought they were cunts.” It allows them to feel superior, and allows their ideas to be reinforced.