Must suck to work under that guy. The posts referenced in the article make him look unhinged and unprofessional. How do you even report back to work after shit talking your coworkers publicly?
Marketing. The reason it's called a hype train is because everyone wants to get hitched to an engine that's already moving forward. Threads hit the ground running because Meta files it with money. Mastadon is a slow moving beast.
1 part 'Meta users 'already have' an account so getting into it is easy', mixed with 1 part 'The slightest possibility of inconvenience (like having to choose a Mastodon server) acts as a deterrent to most people when alternative means are available'.
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