I mean… he’s clearly doing something right on that front. Whether we like it or not, his shitposts work. It’s the same for me. I started posting more on my LinkedIn because I noticed our VP was on it heavily and just tag the company… middle management here I come!
You want people to feel special, like buying your product brings them into an exclusive club, a club that now becomes part of your identity.
I was a bouncer for years and Nightclubs dont have guest lists and VIP areas for nothing. People who can walk past the line, and dont have to pay the cover charge spend way more money because we make them feel like a somebody. Which clubs you’re on “the list” at matters to some people.
Marketing and clicks. People love being able to fill in with their own judgment as well. Look at how one of the top comments is someone reading the Apple one and saying “I thought they were cunts.” It allows them to feel superior, and allows their ideas to be reinforced.
Maybe it is only my personal opinion. But, what this guy calls cult, I call “a group of suckers.” Because these people will always get shortchanged for sucking up to one company or one brand.
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