Eh… Hot pink was very popular among males and females alike in the 80’s. I wasn’t even aware that they make hunting gear with hot pink instead of orange, and a lot of other people probably aren’t aware either. Besides that, they’d need to do a bunch of field testing to see how the deer react to it before any serious hunters would consider it. Even with field testing, there are a lot of hunters that don’t want to wear orange.
This headline could be re-written as “Additional colors approved for visibility while hunting in select states”, but that doesn’t have conflict built into it, which generates clicks and engagement.
As a former hunter, I was intrigued, so I did a bit of searching. Most of the articles suggested that the testing had been done and that hot pink might actually be superior to blaze orange. It’s supposedly more visible to humans and less visible to the main big game animals.