@arstechnica I played a little bit of this. Puzzle games aren't exactly my thing, but I know they can be addicting. Imagine if they put something like this on mobile. I think the potential impact would be far greater, considering how many people play puzzle games on their phones. Candy Crush comes to mind when I think of potential impact. Unfortunately, there's probably gotta be some tax incentive for game companies to do this. Still very interesting to hear.