I’ve come to the conclusion that SNW is the entry point series.
Do you like legal dramas? Perfect, here’s a great LGBTQ allegory episode!
Do you like goofy animation like Rick and Morty? Here’s the crossover with Lower Decks!
Do you like gritty serious war stories? We’re still dealing with the trauma of the Klingon War!
Do you like showtunes? Somehow we pulled that off too! (also Chapel’s song is a straight banger)
SNW is the show I’d introduce my friends to in order to get them into Star Trek as a larger thing. I think it’s an easier entry point than any other series.
You can also use the episodes they liked to recommend other Trek shows. Someone that likes the zany episodes would probably like TOS or VOY, for example.