Unless Target decides to share more data, the article correctly points out that the publicly available crime data goes against their claims. It also points out that shrinkage reporting from Target and other retailers also doesn’t support the narrative that shoplifting is a bigger problem than ever. It’s apparently an excuse for retailers underperforming for other reasons (that might be less tolerable to shareholders or less spectacular to “news” consumers). I don’t understand what you don’t like about the article.