@arstechnica The majority of users are not concerned with privacy - look at the billions of downloads for any major social media network. However, VPN users in general probably have a higher threshold for an acceptable level of privacy and are already using something that is privacy focused.
I'll add that I see nothing wrong with the product in general, a casual user securing communications from public hot spots or keeping traffic data away from the ISP is fine. Awareness is the first step.