They're also in a doom-fluffing loop, thanks to Elon.
Elon pisses off a large arm of the existing customer base, and they start talking smack about Elon, Elon gets more dogmatic, more people reject him, he digs deeper...
Meanwhile, nobody watches the store, they ship a bad product, don't produce new competitive ones and slip behind in competitiveness, fire the infrastructure recharger team...
Tesla, you've matured to the point you have to start acting like a mature corporation, or you're gonna end up dying a broke spinster.