arstechnica ,
@arstechnica@mastodon.social avatar

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora

AI-generated commercials are here, and critics are displeased—but human work is still key.

https://arstechnica.com/information-technology/2024/06/toys-r-us-riles-critics-with-first-ever-ai-generated-commercial-using-sora/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social

darryl_ramm ,
@darryl_ramm@hachyderm.io avatar

@arstechnica

TIL Toys"R"Us is still in business 🤷‍♂️

Shmock ,
@Shmock@mastodon.social avatar

@arstechnica previous owners sucked the life out of the company, now the ad agency will literally suck the life out of their marketing.

mazz ,
@mazz@well.com avatar

@arstechnica Why would you name your AI product after a famously elusive marsh bird that sounds like a smoke detector low battery warning?

neonharbinger ,
@neonharbinger@mastodon.social avatar

@arstechnica I enjoy how shortsighted this is. This nightmare generator of course needs tons of human help...and these companies are full of idiots if they think this is what new generations of people will want to train into. Literally, people will just drop out of and not enter creative fields to avoid doing the numb, soulless work of picking through and fixing what the machine vomits up. Companies will have fewer and fewer creatively skilled workers to do it, leaving them only with shit.

virtualbri ,
@virtualbri@mastodon.online avatar

@arstechnica Vulture Capital continues to destroy Toys R Us, with a side of devaluing making commercials.

TheNovemberMan ,

@arstechnica Toys R Us is still in business? 🧐

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