Meaningful connection. A lot of these people are in these places because that's what they lack and think they've found.
Similarly to cults, few people escape these mindsets without somebody reaching out to help them.
The truly terrifying thing is, as the article shows, a lot of them are already retreating from their loved ones. After that, who is left to be able to help them out?
“My Brother Is So Far Gone”: How Male Influencers Turned The Men In These People’s Lives Toxic ( www.buzzfeednews.com )