georgetakei ,
@georgetakei@universeodon.com avatar

Who knew about this??

blogdiva ,
@blogdiva@mastodon.social avatar

@georgetakei i noticed eons ago and always forget it's there.

maya_b ,
@maya_b@hachyderm.io avatar

@georgetakei

🙋‍♀️

sashin ,
@sashin@veganism.social avatar

@georgetakei woahhh

skydog ,
@skydog@sfba.social avatar

@georgetakei

An arrow?

I'd always thought it was a fallen tree, in honor of all of them killed to make FedEx boxes.

ConnieAz ,
@ConnieAz@chattrbx.com avatar
stu ,
@stu@gott.social avatar
18+ Frances_Larina ,
@Frances_Larina@sfba.social avatar

@georgetakei

Just curious but do we know it was intentional? I mean maybe some graphic artist is sitting in a bar reading this today saying, "Whoa, that's cool. Um, I mean, I totally did that intentionally".

waynedixon ,
@waynedixon@mastodon.social avatar

@georgetakei I did. I haven’t been able to unsee it for a long long time.

Corax42 ,
@Corax42@mastodon.social avatar

@georgetakei Just wait until you learn about the bear in the Toblerone logo

rob11563 ,
@rob11563@mastodon.coffee avatar

@georgetakei Never noticed it, but it's sitting there in plain sight. Now I'll be seeing it all the time.

spocko ,
@spocko@mastodon.online avatar

@georgetakei
Everybody goes on about the arrow, but did you notice the spoon? Look at the lower case "e" in the Fed.

The person who created the logo, Lindon Leader, was really hungry when he made it.

Just kidding about the hunger, but it was created by Lindon Leader.
https://www.artcenter.edu/about/alumni/alumni-stories/lindon-leader.html#:~:text=ArtCenter%20grad%20Lindon%20Leader%20is,Associates%20as%20senior%20design%20director.

mmu_man ,
@mmu_man@m.g3l.org avatar

@georgetakei ✋ (but someone told me years ago)

mangotable ,
@mangotable@famichiki.jp avatar

@georgetakei FedEx paid Landon and Associates over $1m in early ‘90s for that logo and application to trucks and planes. The hidden arrow was the secret surprise.

staringatclouds ,
@staringatclouds@mastodon.social avatar
Juice8767 ,
@Juice8767@mastodon.social avatar

@georgetakei There was a whole meme/I was today years old’ thing like 10 years ago

xs4me2 ,
@xs4me2@mastodon.social avatar

@georgetakei

Moving along…

JamesPadraicR ,
@JamesPadraicR@mastodon.social avatar

@georgetakei But what about the knife in the e?

(which I just noticed)

14mission ,
@14mission@sfba.social avatar

@georgetakei Never mind the arrow--check out the bat signal on top over the e and d.

WellsiteGeo ,
@WellsiteGeo@masto.ai avatar

@georgetakei So, FedEx don't operate in the Arabic world (or struggle to compete, and also struggle to understand why).

jeroen94704 ,
@jeroen94704@fosstodon.org avatar

@georgetakei Ah, yes, the original example of “once you see it, you can’t NOT see it anymore”

fossilite ,

@georgetakei

Wait until you see the spoon...

dbc3 ,
@dbc3@mastodon.world avatar

@georgetakei
YIKES!!!
I had not heard of the arrow so I stared at it for a while thinking WTF? and then suddenly it leaped out at me.

poncho77 ,
@poncho77@mastodon.social avatar

@georgetakei my 15 yo daughter told me about it a couple of years ago!

darkpaw ,
@darkpaw@mastodon.social avatar

@georgetakei I knew about the arrow, but did you notice the big round hole in the d? That's a portal to an alternate dimension where your parcels end up actually getting delivered.

gfjacobs ,
@gfjacobs@mstdn.social avatar
  • All
  • Subscribed
  • Moderated
  • Favorites
  • random
  • All magazines